Brand News: Apple, Wal-Mart, Ford, Heineken, IHG, Ann Taylor, Kraft, P&G, Pabst
Apple (AAPL) has sold more than two million iPad tablet computers since its launch on April 3rd. Techcrunch 5/31/10 Wal-Mart (WMT) is cutting prices an average of 30 percent on 22 foods and other...
View ArticleBrand News: Lay’s, New York Times, Nike, Kellogg, Mercury, British Airways, NBA
Lay's Kettle Cooked potato chip brand is using handcrafted wood billboards to reinforce their "all natural ingredients, crafted with care,” and to launch new flavors Crinkle Cut Spice Rubbed BBQ and...
View ArticleBrand News: Starbucks, GM, Groupon, McDonalds, Arm & Hammer, Clorox
Starbucks (SBUX) has pulled the plug on Seattle’s 15th Ave Coffee & Tea, an independent-café-like concept store to provide a “real-time, real-world exploratory environment” for their designers....
View ArticleVideo: Ted Williams Makes Debut in New Kraft Spot
Take a look at this new spot for Kraft Macaroni & Cheese, featuring Ted Wililams.
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How Brand Marketers Can Redesign Product Packaging and Labeling Without...
We all know that packaging does more than serve as the container for your product, and that labels do more than tell consumers what’s inside. They’re both key manifestations of your brand. So, why do...
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